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At S&H Business Consultants, we specialize in guiding French companies eager to explore, expand and capitalize on business opportunities in Pakistan. Our expertise are tailored to navigate the complexities of this dynamic market, ensuring successful outcomes for our clients.
Pakistan boasts a vibrant and youthful population, with 35.1% under the age of 15 and a projected population of 245 million by 2030. This demographic trend is driving the rise of a substantial middle class. Numerous sectors, including telecommunications and banking, are already thriving, while others, such as energy, water, waste management, transport, food processing, and consumer goods, present untapped potential given the country's growing development needs.
The security landscape in Pakistan, once a significant concern for French businesses, has improved considerably. This positive shift, coupled with Pakistan's attractive investment policies—including full convertibility of the rupee and the free repatriation of profits and dividends—makes the country a compelling destination for investment.
Bilateral trade between France and Pakistan reached EUR 1.5 billion in 2024, with Pakistan standing as France's second-largest client in South Asia. France's primary exports to Pakistan include pharmaceutical specialties, engines and turbines, and dairy and cheese products. However, the market is ripe with opportunities in other sectors as well, such as beauty products, childcare, tableware, kitchen equipment, food industry ingredients, animal health, and dairy farming equipment.
Services to French companies willing to outsource to their products/services to Pakistan (textile made-
ups & apparel, sports equipment & accessories, leather products, and surgical instruments etc) Contact Us
Curate detailed lists of prospective agents, business partners, and collaborators to connect you with the right stakeholders in Pakistan.
Assist in choosing efficient and trust worthy business partners to establish a strong local presence.
Facilitate and arrange B2B meetings and business missions in Pakistan to create valuable connections and growth opportunities.
Offer on-site assistance during business missions, including interpretations services, to ensure smooth communication and operations.
Provide comprehensive profiles of keen local business partners, offering in-depth insights into their capabilities.
Track public sector opportunities and international tenders to keep you informed about key opportunities in sectors such as infrastructure and energy
Support the outsourcing of products and services to Pakistan, especially in textiles, sports equipment, leather goods, and surgical instruments, leveraging the century's manufacturing strengths.
Provide expert commercial and technical translation services between French, English and Urdu ensuring clear and accurate communication.
perform market research and survey to offer critical insights into the Pakistani market, aiding informed business decisions.
Specialize in designing and developing innovative software and websites to elevate business operations and enhance online presence.
French Companies Exploring Business Opportunities in Pakistan
European products are well-regarded in Pakistan for their quality. Although they may be priced higher than those from Southeast Asia, the strong reputation for excellence often compensates for the price difference, making them a preferred choice.
To gain a foothold in the Pakistani market, whether dealing in consumer goods or capital equipment, it is crucial to establish a reliable and efficient local presence. This is essential for building trust and ensuring long-term success.
For public contracts in sectors like infrastructure, railways, energy, and hydrocarbons, continuous monitoring of tenders issued by government bodies is vital. Staying informed helps you seize opportunities as they arise.
Don't let media portrayals alone influence your decision-making process regarding potential opportunities in Pakistan. Instead, rely on real-time updates by contacting us or the Economic Department of the French Embassy for accurate and actionable insights.
Pakistan has made significant strides in improving safety, making it secure for travelers of all genders in most areas. While some remote regions may still pose challenges, the majority of the country is now safe for both locals and international visitors.

Founder & CEO
Saad Mahmud is a Franco-Pakistani veteran with extensive experience, including his tenure at the French Embassy. Saad has been key in fostering economic ties between France and Pakistan. As a trusted partner of Team France Export, he has been instrumental in promoting bilateral trade and investment, positioning himself as a leading figure in this niche industry. Now, S&H Business Consultants has become a go-to partner for businesses aiming for strategic growth and cross-border opportunities. Saad's deep market insights and knack for bridging opportunities between France and Pakistan make him an unmatched ally for organizations looking to launch their businesses, expand their global reach and achieve sustainable success.

Business Development Manager
Hidayat Hussain is a seasoned Franco-Pakistani professional with extensive experience in financial management, business advisory, and strategic planning. As a key member of S&H Business Consultants, he has been instrumental in promoting French exports to Pakistan in collaboration with the French Economic Services. Hidayat's expertise in financial analysis, risk management, and compliance has enabled numerous organizations to achieve sustainable growth and operational excellence. His commitment to delivering tailored business solutions and his deep understanding of diverse market dynamics make him a highly respected figure in the industry.