Pakistan has a population exceeding 240 million, with a median age below 25 and more than one-third of the population under the age of 15. This youthful demographic underpins long-term demand growth across both consumer and services-led sectors.
Rapid urbanization and the expansion of a middle-income population continue to drive activity in telecommunications, banking and financial services, energy, transport and logistics, food processing, and consumer goods. In parallel, a growing pool of skilled professionals has supported the expansion of software development, technology services, and emerging AI-driven capabilities.
Together, these demographic trends position Pakistan as a large-scale market with sustained demand potential and increasing operational relevance across multiple industries.
Pakistan’s security environment has improved significantly over the past decade, particularly in major commercial centers and industrial corridors. Ongoing institutional reforms and targeted enforcement measures have contributed to greater stability for business operations.
For foreign companies, security considerations today are largely location-specific and sector-dependent, comparable to other large emerging markets. Commercial activity continues to expand across key cities and economic zones under established regulatory and operational frameworks.
Bilateral merchandise trade between France and Pakistan exceeded USD 1 billion in 2024, reflecting steady commercial engagement between the two markets. Pakistan’s exports to France reached approximately USD 519 million, while French exports to Pakistan totaled around USD 348 million, based on the latest available trade data.
France’s exports to Pakistan primarily include pharmaceutical products, industrial machinery, engines and turbines, and agri-food products. Pakistan’s exports to France and the wider European market include textiles and apparel, leather goods, surgical instruments, and selected industrial and consumer products..
Beyond established trade flows, Pakistan remains a high-potential market for French exporters across manufacturing, agri-food value chains, consumer categories, and technology-enabled services.
At S&H Business Consultants, we specialize in guiding French companies eager to explore, expand and capitalize on business opportunities in Pakistan. Our expertise are tailored to navigate the complexities of this dynamic market, ensuring successful outcomes for our clients.
Pakistan boasts a vibrant and youthful population, with 35.1% under the age of 15 and a projected population of 245 million by 2030. This demographic trend is driving the rise of a substantial middle class. Numerous sectors, including telecommunications and banking, are already thriving, while others, such as energy, water, waste management, transport, food processing, and consumer goods, present untapped potential given the country’s growing development needs.
The security landscape in Pakistan, once a significant concern for French businesses, has improved considerably. This positive shift, coupled with Pakistan’s attractive investment policies—including full convertibility of the rupee and the free repatriation of profits and dividends—makes the country a compelling destination for investment.
Bilateral trade between France and Pakistan reached EUR 1.5 billion in 2024, with Pakistan standing as France’s second-largest client in South Asia. France’s primary exports to Pakistan include pharmaceutical specialties, engines and turbines, and dairy and cheese products. However, the market is ripe with opportunities in other sectors as well, such as beauty products, childcare, tableware, kitchen equipment, food industry ingredients, animal health, and dairy farming equipment.
An overview of what we do
An overview of what we do
Identify and shortlist vetted agents, distributors, suppliers, and strategic partners aligned with your market entry goals in Pakistan, based on sector relevance, scale, and execution capability.
Support partner evaluation and selection through background checks, capability assessments, and on-ground validation to ensure reliability, compliance, and long-term fit.
Plan and coordinate targeted B2B meetings and business missions in Pakistan, aligned with clear commercial objectives, sector focus, and decision-maker access, not generic networking.
Provide on-ground operational support during meetings and business missions, including trilingual coordination and interpretation in English, French, and Urdu, along with local logistics and real-time issue handling to keep engagements efficient and productive.
Deliver structured partner profiles covering ownership, capabilities, market position, operational capacity, and strategic fit to support informed decision-making.
Track public sector opportunities and international tenders to keep you informed of relevant calls across key sectors, including infrastructure, energy, transport, and public services.
Support the outsourcing of products and services to Pakistan, including textiles, sports equipment, leather goods, surgical instruments, and technology services such as software, IT, and AI-enabled solutions, backed by the country’s strong manufacturing and talent base.
Provide professional commercial and technical translation across French, English, and Urdu to support negotiations, documentation, site visits, and ongoing business operations with clarity and accuracy.
perform market research and survey to offer critical insights into the Pakistani market, aiding informed business decisions.
Specialize in designing and develo0ping innovative software and websites to elevate business operations and enhance online presence.
Services to French companies willing to outsource to their products /services to Pakistan (textile made-ups & apparel, sports equipment & accessories, leather products, and surgical instruments etc)
European products and services are well regarded in Pakistan for their quality and reliability. While pricing may be higher than alternatives from some regional markets, strong brand perception and long-standing trust often justify the premium, making European offerings a preferred choice in many sectors.
Establishing a reliable and efficient local presence is critical for long-term success in Pakistan, whether operating in consumer markets or capital-intensive sectors. Consistency, responsiveness, and dependable local execution play a central role in building trust and sustaining growth.
Public contracts in sectors such as infrastructure, railways, energy, and hydrocarbons require continuous monitoring of government-issued tenders. Staying informed in real time allows companies to identify opportunities early and respond effectively as they arise.
European products are well-regarded in Pakistan for their quality. Although they may be priced higher than those from Southeast Asia, the strong reputation for excellence often compensates for the price difference, making them a preferred choice.
To gain a foothold in the Pakistani market, whether dealing in consumer goods or capital equipment, it is crucial to establish a reliable and efficient local presence. This is essential for building trust and ensuring long-term success.
For public contracts in sectors like infrastructure, railways, energy, and hydrocarbons, continuous monitoring of tenders issued by government bodies is vital. Staying informed helps you seize opportunities as they arise.
Saad Mahmud is a Franco-Pakistani veteran with extensive experience, including his tenure at the French Embassy. Saad has been key in fostering economic ties between France and Pakistan. As a trusted partner of Team France Export, he has been instrumental in promoting bilateral trade and investment, positioning himself as a leading figure in this niche industry. Now, S&H Business Consultants has become a go-to partner for businesses aiming for strategic growth and cross-border opportunities. Saad’s deep market insights and knack for bridging opportunities between France and Pakistan make him an unmatched ally for organizations looking to launch their businesses, expand their global reach and achieve sustainable success.
Hidayat Hussain is a seasoned Franco-Pakistani professional with extensive experience in financial management, business advisory, and strategic planning. As a key member of S&H Business Consultants, he has been instrumental in promoting French exports to Pakistan in collaboration with the French Economic Services. Hidayat’s expertise in financial analysis, risk management, and compliance has enabled numerous organizations to achieve sustainable growth and operational excellence. His commitment to delivering tailored business solutions and his deep understanding of diverse market dynamics make him a highly respected figure in the industry.
We’re always happy to hear from anyone interested in working with or for us. Please use the dropdown form below to get in touch!
Copyright © 2026 S&H Business Consultants & Privacy Policy
