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Assisting French and other foreign companies explore business opportunities in Pakistan

WHO ARE WE?

At S&H Business Consultants, we specialize in guiding French companies eager to explore, expand and capitalize on business opportunities in Pakistan. Our expertise are tailored to navigate the complexities of this dynamic market, ensuring successful outcomes for our clients.

Demography

Pakistan boasts a vibrant and youthful population, with 35.1% under the age of 15 and a projected population of 245 million by 2030. This demographic trend is driving the rise of a substantial middle class. Numerous sectors, including telecommunications and banking, are already thriving, while others, such as energy, water, waste management, transport, food processing, and consumer goods, present untapped potential given the country's growing development needs.

Security

The security landscape in Pakistan, once a significant concern for French businesses, has improved considerably. This positive shift, coupled with Pakistan’s attractive investment policies—including full convertibility of the rupee and the free repatriation of profits and dividends—makes the country a compelling destination for investment.

Trade

Bilateral trade between France and Pakistan reached EUR 1.5 billion in 2024, with Pakistan standing as France’s second-largest client in South Asia. France’s primary exports to Pakistan include pharmaceutical specialties, engines and turbines, and dairy and cheese products. However, the market is ripe with opportunities in other sectors as well, such as beauty products, childcare, tableware, kitchen equipment, food industry ingredients, animal health, and dairy farming equipment.

WHO ARE WE?

At S&H Business Consultants, we specialize in guiding French companies eager to explore, expand and capitalize on business opportunities in Pakistan. Our expertise are tailored to navigate the complexities of this dynamic market, ensuring successful outcomes for our clients.

Demography

Pakistan boasts a vibrant and youthful population, with 35.1% under the age of 15 and a projected population of 245 million by 2030. This demographic trend is driving the rise of a substantial middle class. Numerous sectors, including telecommunications and banking, are already thriving, while others, such as energy, water, waste management, transport, food processing, and consumer goods, present untapped potential given the country’s growing development needs.

Security

The security landscape in Pakistan, once a significant concern for French businesses, has improved considerably. This positive shift, coupled with Pakistan’s attractive investment policies—including full convertibility of the rupee and the free repatriation of profits and dividends—makes the country a compelling destination for investment.

Trade

Bilateral trade between France and Pakistan reached EUR 1.5 billion in 2024, with Pakistan standing as France’s second-largest client in South Asia. France’s primary exports to Pakistan include pharmaceutical specialties, engines and turbines, and dairy and cheese products. However, the market is ripe with opportunities in other sectors as well, such as beauty products, childcare, tableware, kitchen equipment, food industry ingredients, animal health, and dairy farming equipment.

An overview of what we do

OUR SERVICES

Services to French companies willing to outsource to their products/services to Pakistan (textile made-
ups & apparel, sports equipment & accessories, leather products, and surgical instruments etc)
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An overview of what we do

Identify Potential Partners

Curate detailed lists of prospective agents, business partners, and collaborators to connect you with the right stakeholders in Pakistan.

Select Reliable Partners

Assist in choosing efficient and trust worthy business partners to establish a strong local presence.

Organize B2B Meetings and Missions

Facilitate and arrange B2B meetings and business missions in Pakistan to create valuable connections and growth opportunities.

Provide On-Site Support

Offer on-site assistance during business missions, including interpretations services, to ensure smooth communication and operations.

Deliver Detailed Partner Profiles

Provide comprehensive profiles of keen local business partners, offering in-depth insights into their capabilities.

Monitor Tenders

Track public sector opportunities and international tenders to keep you informed about key opportunities in sectors such as infrastructure and energy

Facilitate Outsourcing

Support the outsourcing of products and services to Pakistan, especially in textiles, sports equipment, leather goods, and surgical instruments, leveraging the century's manufacturing strengths.

Offer Translation Services

Provide expert commercial and technical translation services between French, English and Urdu ensuring clear and accurate communication.

Conduct Market Research

perform market research and survey to offer critical insights into the Pakistani market, aiding informed business decisions.

Develop Technology Solutions

Specialize in designing and develo0ping innovative software and websites to elevate business operations and enhance online presence.

Contact Us

OUR SERVICES

Services to French companies willing to outsource to their products /services to Pakistan (textile made-ups & apparel, sports equipment & accessories, leather products, and surgical instruments etc)

Contact Us

An overview of what we do

  • Identify Potential Partners: Curate detailed lists of prospective agents, business partners, and collaborators to connect you with the right stakeholders in Pakistan.
  • Select Reliable Partners: Assist in choosing efficient and trustworthy business partners to establish a strong local presence.
  • Organize B2B Meetings and Missions: Facilitate and arrange B2B meetings and business missions in Pakistan to create valuable connections and growth opportunities.
  • Provide On-Site Support: Offer on-site assistance during business missions, including interpretation services, to ensure smooth communication and operations.
  • Deliver Detailed Partner Profiles: Provide comprehensive profiles of keen local business partners, offering in-depth insights into their capabilities.
  • Monitor Tenders: Track public sector opportunities and international tenders to keep you informed about key opportunities in sectors such as infrastructure and energy.
  • Facilitate Outsourcing: Support the outsourcing of products and services to Pakistan, especially in textiles, sports equipment, leather goods, and surgical instruments, leveraging the country’s manufacturing strengths.
  • Offer Translation Services: Provide expert commercial and technical translation services between French, English, and Urdu, ensuring clear and accurate communication.
  • Conduct Market Research: Perform market research and surveys to offer critical insights into the Pakistani market, aiding informed business decisions.
  • Develop Technology Solutions: Specialize in designing and developing innovative software and websites to elevate business operations and enhance online presence.

KEY FACTORS

French Companies Exploring Business Opportunities in Pakistan

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01

Leverage Your Brand Image

European products are well-regarded in Pakistan for their quality. Although they may be priced higher than those from Southeast Asia, the strong reputation for excellence often compensates for the price difference, making them a preferred choice.

02

Prioritize Reliability and Efficiency

To gain a foothold in the Pakistani market, whether dealing in consumer goods or capital equipment, it is crucial to establish a reliable and efficient local presence. This is essential for building trust and ensuring long-term success.

03

Stay Vigilant with Regular Monitoring

For public contracts in sectors like infrastructure, railways, energy, and hydrocarbons, continuous monitoring of tenders issued by government bodies is vital. Staying informed helps you seize opportunities as they arise. 

04

Make Informed Decisions

Don’t let media portrayals alone influence your decision-making process regarding potential opportunities in Pakistan. Instead, rely on real-time updates by contacting us or the Economic Department of the French Embassy for accurate and actionable insights.

05

Security and Safety Considerations

Pakistan has made significant strides in improving safety, making it secure for travelers of all genders in most areas. While some remote regions may still pose challenges, the majority of the country is now safe for both locals and international visitors.

KEY FACTORS

French Companies Exploring Business Opportunities in Pakistan

Contact Us

01

Leverage Your Brand Image

European products are well-regarded in Pakistan for their quality. Although they may be priced higher than those from Southeast Asia, the strong reputation for excellence often compensates for the price difference, making them a preferred choice.

02

Prioritize Reliability and Efficiency

To gain a foothold in the Pakistani market, whether dealing in consumer goods or capital equipment, it is crucial to establish a reliable and efficient local presence. This is essential for building trust and ensuring long-term success.

03

Stay Vigilant with Regular Monitoring

For public contracts in sectors like infrastructure, railways, energy, and hydrocarbons, continuous monitoring of tenders issued by government bodies is vital. Staying informed helps you seize opportunities as they arise. 

04

Make Informed Decisions

Don’t let media portrayals alone influence your decision-making process regarding potential opportunities in Pakistan. Instead, rely on real-time updates by contacting us or the Economic Department of the French Embassy for accurate and actionable insights.

05

Security and Safety Considerations

Pakistan has made significant strides in improving safety, making it secure for travelers of all genders in most areas. While some remote regions may still pose challenges, the majority of the country is now safe for both locals and international visitors.

Meet the Core Team

Saad Mahmud
Founder & CEO

Saad Mahmud is a Franco-Pakistani veteran with extensive experience, including his tenure at the French Embassy. Saad has been key in fostering economic ties between France and Pakistan. As a trusted partner of Team France Export, he has been instrumental in promoting bilateral trade and investment, positioning himself as a leading figure in this niche industry. Now, S&H Business Consultants has become a go-to partner for businesses aiming for strategic growth and cross-border opportunities. Saad’s deep market insights and knack for bridging opportunities between France and Pakistan make him an unmatched ally for organizations looking to launch their businesses, expand their global reach and achieve sustainable success.

Hidayat Hussain
Business Development Manager

Hidayat Hussain is a seasoned Franco-Pakistani professional with extensive experience in financial management, business advisory, and strategic planning. As a key member of S&H Business Consultants, he has been instrumental in promoting French exports to Pakistan in collaboration with the French Economic Services. Hidayat’s expertise in financial analysis, risk management, and compliance has enabled numerous organizations to achieve sustainable growth and operational excellence. His commitment to delivering tailored business solutions and his deep understanding of diverse market dynamics make him a highly respected figure in the industry.

Saad Mahmud
Founder & CEO

Hidayat Hussain
Business Development Manager

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